Nearly 8 years ago before we knew it the chap stick and beauty industry would change before our eyes. Turning boring tubes of chap-stick into a fun designed and all organic tub of tasty lip balm. Evolution of Smooth known as (EOS) lip balms would sweep the market turning the industry of beauty products into even more of a profitable phenomenon. Celebrities all over the world would began to use this lip balm, and wouldn’t surprise me if you started to see mostly women of all ages owning these, however meant to be a unisex product. EOS lip balm’s come in an assortment of yummy flavors and colors. A few being Strawberry Sorbet, Passion Fruit, Summer Fruit, Sweet Mint and Honeysuckle Honeydew.
The incredible success of EOS lip balm has trumped all other manufacturers of chap stick in such a small amount of time, however equating to the 2nd most successful lip balm in the country. Keeping in mind these other companies have been around for so much longer such as Burt’s Bees, shows just how popular this Costco marketed product has become. EOS was co-founded by entrepreneur Craig Dubitsky and Jonathan Teller in 2009, with Sanjiv Mehra joining the team shortly thereafter. All-though Dubitsky helped get EOS where it is today, the company is doing just fine with co-founders Mehra and Teller as Dubitsky had stepped down to create his company known as Hello.
While founders of the company (https://evolutionofsmooth.ca/) were seeking ways to turn stores beauty sections into a classier and more unique experience, lip balm had seemed to be their go to category for seeking improvement. Mehra was deeply convinced that turning something as simple as chapstick into an enjoyable experience was important for consumers. By hiring a clay artist the company was successful in creating something as innovative and popular as the EOS lip balms now are. Not only had EOS created something so unique but they also were experts in marketing their product. Working with celebrities like Britney Spears and Miley Cyrus, as well as advertising in beauty magazines of all sorts. This was a wise strategy for the company target a demographic of younger women who use these products the most. The short term success EOS had seen has allowed them to partner and work with many other companies. EOS lip balm will remain on the market for a long time, and has yet to grow even bigger.