Shopping mall industry is always considered a new industry with a youthful ambiance and experience. It has revolutionized the way world shops and enjoys, and gave a revamp to the traditional retail industry in a quick span of time. Thought it was introduced in the United States for the first time in the late 1950s, shopping mall craze spread across the globe in no time. While coming to Brazil, the retail sector and the people grabbed the industry quickly due to what it offers: vast shopping options, fun, dining and more. It was made possible by a small group of visionary entrepreneurs. Roberto Santiago and his Manaira Shopping mall cannot be removed from that list.
Manaira Shopping has changed the landscape of the city João Pessoa and the state Paraíba significantly. The shopping mall, which is opened in November 1989, was the clear indication of where the Brazilian retail industry was heading. But, a very few expected that the shopping mall of Roberto Santiago would test the time and retain the top spot even after decades. A vast majority of the people expected that when new shopping malls with latest technologies, shopping options, and fun choices get launched, Manaira Shopping would go to the backseat. Roberto Santiago foresaw such challenges and went for numerous expansion plans, both minor and major, and ensured that each time visitors get something new to explore or enjoy.
Today, it is the largest shopping mall in the state and one of the biggest in the country by area. It also receives a footfall of nearly 20 million people annually per the records of 2015. The shopping mall features 11 movie halls of Cinépolis with most modern projectors, Active 3D technology, Stadium System, VIP Room, and more. The halls are equipped to provide the ultimate movie experience to the viewers. It has a Game Station, an electronic amusement park, with more than 200 different types of games that can target different genres such as young people, kids, children, aged, serious gamers, and more. It houses nearly 250 fashion outlets and other stores along with many other exotic restaurants and fast food centers.
Roberto Santiago is sure of the needs of different sets of people who are visiting the shopping mall and ready to address their pains. For instance, he established Pirlimpimpim, a play center for kids and children. This helps the families to leave their children at the play center under the supervision of the caretakers and play center staff and proceed with their shopping. To address the needs of growing events, music shows, exhibitions and more, Roberto Santiago opened a concert hall named Domus Hall. The two-story hall accommodates 4,000 chairs, and a maximum of 10,000 people can stand and watch the events and programs.